Not every idea works, but keep them in and they go nowhere.
From pre to post production, I have a lot of experience and ideas to get the job done.
A website isn’t complete just working on desktop. Think user first and where they are visiting you from.
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This week I found out that the Antarctica2 campaign, which saw Massey Ferguson recreate their epic journey to the South…
Stage two of the desert scene. Late afternoon, messing around with atmosphere, some heat haze and subtle DOP.
A quick mess around in Cinema4D to create a night time scene, low poly style. More to come soon.
This is a special episode to mark the departure of Ryan Bousfield, Creative Director at Digital Annexe. He and I…
With more and more people browsing sites from mobile devices, the need for responsive websites will grow and grow. Mobile browsing is expected to overtake desktop by the end of 2014.
Card based design
Off the back of the surge of responsive design is card based design. Sites such as Pinterest are raised on it due to the fluidity it provides when scaling content on to the vast array of devices sizes.
One trend in news apps for 2014 was the rise of aggregation apps such as Summly and Flipbook. People like short snippets of information so when you have a page of copy to put on your site, stop and think. Do people want to read it all or can you get them more engaged by stripping it down and making it more attractive?
People love brands who have a story. Use video, use your story and create compelling content for your customer. Combining the powers of HTML5 and CSS3 can bring your site to life. A picture paints a thousand words “Frederick R. Barnard, in Printer’s Ink (December, 1921)”.
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As mobile browsing increases, the need for easier, more enjoyable experiences continues. Speed up loading times, allow more interaction between the user and content and create more enjoyable experiences.
Netflix, Google, Youtube and more are all doing it. Put those cookies and insights from tracking and insights to good use and create websites with greater depths of personalisation. Cookie disclaimers aren’t there to be annoying.