The App Store now allows app preview videos to help promote your app and to let potential users to see what your app is about, in further detail then a few screen captures. Moving picture has always been a greater medium for telling a story then static imagery so to make sure you get the most out of your preview video I have put together my simple guide.
A few requirements
Here are a few things to bear in mind before starting.
- Your video should be between 15-30 seconds
- Stay within the app
- App previews are not localised, so if you are planning on adding copy, make the language short and simple.
- Your preview must be 4+ appropriate
OS X Yosemite + iOS 8 = Easy capture.
If you have the latest version of Yosemite installed on your Mac, along with iOS 8 on your iPhone, your life just got a lot easier. Plug your iPhone into your Mac, open Quicktime and go to File > New Movie Recording. Select your iPhone and start to record.
The creative process
Whats your story?
You know your app, your user doesn’t. Pick our the best 3-5 features that will make your app stand out from the competition
Put pen to paper
Getting your storyboard and script down on paper will help you quickly visualise your video. Keep it relevant, interesting and remember the first few seconds are crucial. If the user is bored they won’t get past 5 seconds.
Capture and record
Preview videos should demonstrates the features, functionality, and user interface of your app. Capture your footage from the app and avoid shooting over the shoulder or peoples hands using the app, it will only get rejected.
The final cut
The easiest way to put the video together is in iMovie as it has a preset project for previews. You can also use Final Cut, Premiere or any other editing software of your choice. Keep your dimensions to iPhone:640×1136 (or 1136×640 for landscape mode) or iPad: 900×1200.
Did I hear you say something?
Any video wouldn’t be complete without music. Your video could look amazing but the music you choice will set to tone and the pace you edit too. Make sure you have the rights to your track, there are plenty of royalty free and stock sites out there such as premium beat.com
Submit that sh*t
If you have followed the guidelines and stuck to the rules you should be watching your preview in the App Store.
Hopefully that gives you a good idea about creating video previews. For a more in-depth guid read the full documentation here